DIAL Catalog of Digital Solutions

Market Linkage

Maturity: MATURE

Description

Connecting rural farmers to market information, products, and related services has a vital role to improve rural incomes and their livelihoods. This use case profiles illustrates such a service with a fictional human actor, Raghu who is a smallholder farmer in India, depicted.

The following illustration describes selected steps in the information service delivery and provision of market linkage. Some additional steps not shown graphically below are also documented in this use case.

Source: "SDG Digital Investment Framework - A whole-of-Government Approach to Investing in Digital Technologies to Achieve the SDGs" http://handle.itu.int/11.1002/pub/812df924-en

Sector:

Agriculture

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SDG Targets

2.1 By 2030, end hunger and ensure access by all people, in particular the poor and people in vulnerable situations, including infants, to safe, nutritious and sufficient food all year round

2.2 By 2030, end all forms of malnutrition, including achieving, by 2025, the internationally agreed targets on stunting and wasting in children under 5 years of age, and address the nutritional needs of adolescent girls, pregnant and lactating women and older persons

2.3 By 2030, double the agricultural productivity and incomes of small-scale food producers, in particular women, indigenous peoples, family farmers, pastoralists and fishers, including through secure and equal access to land, other productive resources and inputs, knowledge, financial services, markets and opportunities for value addition and non-farm employment

Use Case Steps

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The "Market Linkage" use case follows 9 core steps involving the above human actors / agents and ICT components / Building Blocks that help facilitate the service delivery.

1. Awareness about Farmers’ Digital Marketplace